History and styles of the RIAA awards

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Gold® and Platinum® awards have undergone many design changes since their beginnings in 1964.

Whether they be plain wood and white or fine lead crystal, the awards have become true collector's items.

"White Matte" ( start 1964 - Febr. 1975 )

The plaques were an off-white linen material displayed in a brown , stained wood frame. The dedication on the plate was engraved with an acid etched RIAA® seal (not silk screened) and a mini-cover of the LP was mounted separately from the plate. The record is a metal stamper , no vinyl disc. Between 5-25 awards made for each certification. Made exclusively by New York Frame & Picture Co.

"Floater" ( March 1975- Dec. 1981 )

The award background was usually a pebble grained , black matte enclosed in a wood frame painted either gold or silver . They use gold or silver leaf paint and the golds have either red or black primer showing. The platinum awards have black primer mixed in. The disc and plate appeared to "float" between the background and a layer of Plexiglass. The record is a metal stamper , no vinyl disc.The mini-cover of the LP was mounted separately from the presentation plate. In 1976 Creative Glassics began manufacturing RIAA awards in addition to New York Frame & Picture Co. The first platinum LP Floater award was for The Eagles’ “Greatest Hits 1971-1975” certified on February 24, 1976. Johnny Taylor’s “Disco Lady” was the first platinum 45, certified on March 11, 1976. They had “platinum” frames, discs, and plates.Between 25-50 awards made for each certification.

"Strip-Plate" ( Jan. 1982- March 1985 )
The pebble grained award background was dark ( black , dark brown ) . They had gold or silver painted wood frames (no black frames). The record is a metal stamper , no vinyl disc. Unlike previous awards, the mini-cover of the LP was included on the presentation strip plate. Multi platinum strip plate awards ( multi platinum only ) , were made between autumn 1984 and spring 1985 . They have a silver aluminium frame and were also the first to contain a silver-plated cassette, acknowledging the increasing contribution of cassette tapes toward sales. The cassettes were located directly beneath the LP itself. 50 to 75 awards might be made for each certification.

"Flower - Hologram" ( March 1985 - Fall 1989 )

An RIAA® holographic seal incorporating the RIAA® logo has appeared on all RIAA® plaques since March 1985. The hologram is used to prevent unauthorized duplication of awards, and usually appears on the presentation plate along with the dedication and mini-album cover. The frame is a black plastic covered (black formica) wood frame.Formats and standards of presentation loosened and could now include cassettes, CD’s, custom graphics and plates. Unique designs in size, shape, mattes, use of images and placement of the RIAA logo emerged.

Hologram " R " Style ( Fall 1989 - 1997 )


Protecting the use of the Gold® and Platinum® marks is essential to maintaining the integrity of the program. RIAA awards began to reflect different formats and standards of presentation, which could now include multiple records, cassettes, CD’s, and custom graphics.

In 1997, the RIAA® developed a new "bar" hologram to combat the increasing number of counterfeit awards. These security-enhanced seals feature sequential numbering and are embedded with covert anti-counterfeiting information. (These numbers do not correspond to any limited editions or manufacturing for any particular award and should not be perceived as holding added value.)
After the hologram style of awards was introduced, the traditional size and style restrictions for awards were relaxed, giving record companies more freedom in choosing a design for a particular award. Customized awards and impressive designs, which now include the CD configuration, are a collaborative effort on the part of the record label and the licensed plaque manufacturer. The collectible value of these awards depends on a number of factors including the artist, title, presenter, format and condition of each award.

Diamond Awards (1999 to present) Renowned crystal designer Peter Wayne Yenawine has designed the Diamond® Award especially for the RIAA®. Yenawine was a master designer at Steuben Glass, and has been commissioned by the past five presidential administrations to create personal gifts. Crystal Signatures, using the world's finest lead crystal, produce the awards under Yenawine's direction.

The Diamond® Award is adorned with a 728-ct. crystal diamond placed in a faceted sterling silver setting. Each setting is engraved with the RIAA® logo and the initials of the designer. The 12" high award sits atop a black tapered, 3 1/2" high base, engraved with artist presentation text.
A very small number of these plaques are manufactured and presented to the artists, music industry executives, and people who worked on the record being honored.

 

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